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What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time [...]

A while ago, Brent Darnell posted a copy of the latest edition of his book, “The People-Profit Connection 3rd Edition” online asking downloaders to review it as payment. It’s taken me a while, but I’ve read through the book and here is my review. I’ve met Brent Darnell a few times and I’ve seen him [...]

In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we [...]

Over the last several months, I published a series on how I had our entire A/E/C corporate website redesigned and built for under $7,000. I got a lot of great response from readers in the A/E/C industry who really liked the series and found it helpful. I’ve collected the entire series here for easy navigation. [...]

After reading a post by Bernie Siben, I got to thinking. Efficiency sometimes gets a bad rap. Efficient means achieving maximum productivity with minimum wasted effort or expense. You can do something wrong very efficiently. Or you can do something right, but do it very inefficiently. I think the concept is somewhat misunderstood. Consider this [...]

The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational [...]

I mentioned in my last post that I would talk about the new technologies in our site. You probably wouldn’t know these technologies are built into the site without me telling you. I think the best technologies are the ones that you don’t necessarily notice. Let’s take a look at them.

I’ve gone over the design, goals, and major concepts of our website redesign. But I haven’t touched much on the how. Remember when I said that the SMPS National Build Business conference played a major role in the redesign? That’s what this post is about.

As I laid out in my last post, I had certain goals for our website redesign. They included: Reduced Bounce Rate and Increased Conversion Increase Time on Site Better Placement on Google Succes(s) Approach to Text Two Blogs Increasing time on the site and better placement on Google had an obvious solution. We incorporated two different [...]

Once I had an idea of what the website would look like, which you can read about in my previous post, it was time to get to the easy part…the words. Or at least that’s what I thought.  In my mind, words are important. With anything I do, I tend to focus much more on words [...]